Our stance

What GrowwW is built for

And what we deliberately left out.

The intent

Starting solids isn't a project you can win. For a few months it's a series of small decisions, most of them around half past five in the evening. GrowwW exists to make those decisions easier — by knowing the order, explaining the preparation, and otherwise staying quiet.

Four decisions

No score

No streaks, no badges, no percentage complete. Nothing that turns into an obligation the week it doesn't happen.

No praise from an app

An app doesn't know how your evening went. It isn't in a position to praise you — so it doesn't.

Nothing that points at what you missed

No reminder that you skipped something. If you don't open it for three days, you'll find it exactly as you left it.

Explain rather than simplify

Parents who research before the first bite want the reason, not just the rule. Where the answer is “this isn't settled”, that's what it says.

How we'd like to be judged

By whether, in two years, you find something in the diary that means something to you. Not by how many days in a row you opened the app.

You don't have to get through all of it in one week.